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Cookie Policy

Updated January 29, 2026

This Cookie Policy explains how NextPatient, Inc. ("NextPatient," "we," "us," or "our") uses cookies and similar technologies on our marketing website, nextpatient.co. This policy applies to visitors browsing our website to learn about our products and services.

For information about how we handle patient data through our scheduling platform, please see our Privacy Policy.

What are cookies

Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences, understand how you use the site, and improve your experience.

How we use cookies

We use cookies on nextpatient.co to:

  • Ensure the website functions properly — remembering your preferences and enabling core features
  • Understand how visitors use our site — which pages are visited, how long visitors stay, and how they navigate
  • Improve our marketing — measuring the effectiveness of our advertising and delivering relevant content
  • Remember your consent choices — storing whether you've accepted or declined cookies

Types of cookies we use

Essential Cookies

These cookies are essential for the website to function. They enable basic features like page navigation, secure access, and remembering your cookie consent preferences. You cannot opt out of these cookies.

Cookie

Provider

Purpose

__hs_opt_out

HubSpot

Stores your cookie consent preference

__hs_cookie_cat_pref

HubSpot

Stores your cookie category preferences

 

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting anonymous information about page visits, traffic sources, and user behavior.

Cookie

Provider

Purpose

_ga, ga*

Google Analytics

Measures website traffic and user behavior

__hstc, hubspotutk

HubSpot

Tracks visitors and sessions for analytics

 

Marketing Cookies

These cookies are used to track visitors across websites and display relevant advertisements. They help us measure the effectiveness of our marketing campaigns.

Cookie

Provider

Purpose

_gcl_au

Google Ads

Tracks ad conversions

li_sugr, bcookie

LinkedIn

Enables LinkedIn advertising features

Your cookie choices

When you first visit our website, you'll see a consent banner asking for your cookie preferences. You can:

  • Accept all cookies — enables all cookie categories
  • Decline non-essential cookies — only strictly necessary cookies will be used
  • Customize your preferences — choose which categories to enable

You can change your preferences at any time by clicking the "Cookie Settings" link in our website footer.

You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, blocking all cookies may affect your experience on our website.

Third-party cookies

Some cookies on our site are set by third-party services we use. These providers have their own privacy policies:

Updates to this policy

We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated revision date.

Contacting Us

If there are any questions regarding this cookie policy you may contact us at privacy@nextpatient.co.

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