Patients search. They see availability. They book. No phone call, no interruption, no missed opportunity. It's wired into Google Business Profile so the "Book online" button shows on the local pack and the Maps result. Every hour the practice is closed is still an opportunity to fill — Reserve with Google captures those bookings 24/7 from the search result.
For agencies managing GBP and local SEO, this is a meaningful conversion lift on traffic you're already driving. Worth a slide in your next QBR.