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Dermatology

Case study:
Hudson Dermatology

New York dermatology practice adds new location, doubles number of providers in three years.

 

Husdon Dermatology_Logo
Results after 3 years

52%

of appointments booked online are for new patients

41%

of appointments booked online are made after hours

.8%

appointment no-show rate

.9

average Google rating across all seven locations with 10,900+ combined reviews

The number of patients booking online is a massive relief to my staff, who can now focus on patients in the office. NextPatient contributes directly to both our quality of care and bottom line.

Husdon Dermatology_Dayna Ferreira
Dayna Ferreira, Practice Manager

Hudson Dermatology

DSV_9617-X5-e1653338656803

Meet the practice

Hudson Dermatology is New York State’s largest independent dermatology practice whose mission is to provide the highest quality affordable medical, surgical, and aesthetic skin care in a personable and empathetic environment.

location 8 locations
providers 32 providers


EHR: ModMed

Challenges

Overwhelming call volume
Coming out of the COVID-19 pandemic, phones were ringing off the hook, receptionists couldn't keep up, and the practice needed an online scheduling solution to help divert calls.

Front office staff with limited bandwidth
In an industry facing staffing shortages, the front office needed more tools to automate patient engagement workflows and extend office hours without increasing the burden on staff.

Lack of dynamic scheduling rules
The previous online scheduling solution couldn't support the practice's complex scheduling needs, including managing providers unique preferences and booking patients according to appointment type and insurance.

 

Solutions

As a growing practice, NextPatient's real-time, two-way integration with ModMed EMA helps Hudson Dermatology streamline front office efficiency, attract new business, and keep patients engaged.

check_hubspot_v2 Finely-tuned scheduling rules accommodate providers individual needs and preferences.
check_hubspot_v2 Digital check-in helps capture consent, ID, and insurance in advance so patients arrive prepared for their visits.
check_hubspot_v2 Post-visit surveys have generated thousands of online ratings and reviews, directly correlating to new business.
check_hubspot_v2 Smart reminders and two-way support patient communication and drive online bill pay.
 
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