Challenges
Phone-based appointment scheduling
An underutilized patient portal with limited scheduling functionality meant patient self-scheduling was essentially nonexistent, contributing to high call volumes.
A missed opportunity with tech-savvy patients
Visitor data for the practice’s website revealed an untapped market of Gen Z and Millennials who weren’t converting because they could only call to schedule appointments.
Clipboards and paper registration forms
When patients arrived for appointments, they received 13 pages
of registration forms that were often left incomplete.
